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Church Video Announcements; a Love/Hate Relationship


I like church video announcements because I see them as a great way to communicate things in a way that someone standing at a podium reading the bulletin can’t.

I hate church video announcements because they are often viewed or esteemed to be doing something that they’re incapable of doing. Not to mention that they seem to have become the equivalent of 1990s church bulletin clip-art; every church seems to be doing them and not very well.

Some ramblings:

You have to have a real strategy. You can’t just take everything from the bulletin and make it a video thing. Map out what is really deserving of the real estate that is available. If doing video announcements is a goal for your church, start figuring out your strategy long before you start producing them.

Not just the WHAT, but the WHY. If all you do is spew dates and times, people won’t remember or act on anything. Give them reasons to get involved by telling why the church is offering something.

There is a cost. Just because you have someone on staff putting the video together doesn’t mean that it’s free. It takes time to arrange the shoot, schedule the ‘talent’, shoot the segments, edit (and often re-dit), render and export the video… Don’t ever underestimate the value of these tasks.

Go all the way. If all you do is move that same dry, talking-head from the podium to a video screen, what have you really gained? Make things more appealing by being more visual. Don’t just talk about the up coming mission trip, show some pictures or video from the last one.

Video vs. Human. This seems to be something that very few churches think about; even if you do video announcements, some things are going to be received much better when they come from a real human on stage. For example, don’t waste valuable video-time each week by doing boiler-plate visitor card announcements. Leave this to a pastor or other staff who is standing in front of these people and can make a visitor feel much more welcome and at ease than a video screen ever will.

Know your audience. Will each segment of the announcements affect a majority of the people in the seats? If not, than it’s likely not worth the real estate. I was once asked to do an announcement that would have affected a segment, of a segment, of a segment (literally) of people that would be in attendance. After pointing that out to the requestor, he understood why other things would have a higher priority.

Go dark. We’re talking about video announcements, no one will die if they don’t happen every once in a while. Nothing will frustrate a video guy more than having to manufacture a 3 minute video about nothing. In the life of every church, there are some slower times… and that’s OK. When VAs are a part of the regular diet, people will tune them out. If you don’t have 2-3 items worth really talking about, go without.

Go beyond the calendar. It can’t always be about calendar fodder; take some time in the VAs to celebrate something that the church has just done or accomplished.


So, I’m curious… If your church does video announcements, why do you do them? Has the “why” ever been established? Chime in!

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Church IMAG Directors – You Are A Worship Leader


To: Church IMAG Video Directors

Whether you realize it or not, you are a worship leader.

But, I have no musical ability and I don’t even sing in the shower for fear that some one might accidentally hear me and claw their ears off so that they never have to hear me again!

It doesn’t matter. Get it through your head right now: YOU ARE A WORSHIP LEADER

Your instrument is a switcher and your song is a clear and passionate voice to your camera operators, lyrics operator, and anyone else on the line while you direct.

And you share the same environment as the guys with guitars and microphones.

While you may have been hired based on your technical abilities, you are now a part of helping to build atmospheres and environments where people come to encounter the power and presence of a Holy God. Learn to lean into that. Go into any service with the mindset that your contribution should virtually disappear as it blends with great lighting, sound and gifted musicians and singers.

What you are doing is so much more than any of the technical aspects of the work, it is real leadership. If this is the first time that you have even thought about this line of thinking, please take a moment and consider these words:

  • Every cut or dissolve should enhance the feel of the room. Know when to hit the gas to help build energy, but also know when to go very subtle so as not to distract from a quiet moment.
  • Have a good knowledge of the music – musical solos shouldn’t surprise you. Show more singers when there is singing and more instruments when there are solos or musical breaks.
  • Be proactive – be constantly aware of what’s coming next so that your team is prepared for it and not chasing things as (or after) they happen.
  • Be vocal – people can’t read your mind; ask for things clearly and thank your people constantly. Your words are powerful.
  • Master the transitions – how you navigate the moments between the big pieces can be such a great help to the smooth flow of the service.
  • Remind everyone on your team regularly that even though their roles happen behind the scenes, their contributions are out in the open where everyone can see. Seek excellence and invisibility.
  • Be the calming voice when things get chaotic – even when your team is completely prepared, things can go wrong. Always be at the ready to calmly keep things in order as solutions are sought.
  • Your “credit” will often be silence – your main goal should be that no one in attendance even recognized the balance between stage and screen. Be content with knowing you and your team did your best.

Don’t ever minimize your work into anything less than important. You play a vital part in the success of any service or special event. Do all that you can to help lead your congregation into meaningful times of worship.

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Stewardship – The Red Line

In this time of financial instability, much has been made about good stewardship when it comes to our money and other resources. What about our most important resource, people?

Money, tools, time… these are all diminishing resources; we always wish that we had more and are constantly trying to figure out how to make best use of what we have; that is the most simple form of good stewardship. What bothers me, especially when it comes to church creatives and media-types, is that very few of them seem to be properly stewarded.

One church that I worked at had an associate pastor who, when he would walk through the creative department, would refer to us as, “the one department that actually has to do things”. While that was a long-running joke with him, at one point it struck me how much truth there was in the statement. It seemed that most of the other staff members came and went with little stress while those of us preparing for the weekend or the next big event were often burning the midnight oil for days on end. I network with a lot of church media producers across the country and found that this is a situation repeated in countless other churches as well. We are constantly at the red line.

red line; noun – a safety limit, as marked on a gauge.

Do you live on 100% of your income? If you have any amount of wisdom at all, you know that you are much better off staying shy of the red line and living on about 80% of what you earn. That way, you will have some margin for emergencies and to be generous.

If you look at the RPM gauge in your car, it shows you a red line that indicates the point at which, if pushed, you will put your engine (and your life for that matter) in danger. No one in their right mind ever pushes their vehicle to that point, unless you’re in a Bruce Willis movie.

Why should our best resource, our people, be any different?

What is the actual capacity of your team? I believe that one of a leader’s greatest tasks is to constantly evaluate the full capacity of his or her team and then pull back some. Have a frank conversation with your people and make a genuine determination on what that red line looks like for the current team and stay on the healthy side of it. This way, much like money, we maintain some margin for the big dates and busy times. A leader should have a true finger on the pulse of what the team is doing at any given time and be able to step in and change the speed in order to maintain the general health of the group and its individuals.

Anything, or anyone, constantly pushed to the limit will break down. And the saddest part is when we act naive and surprised when it happens.

After many years in ministry work I’m well aware of the busy seasons; they are what they are and will always be. The problem that I have is knowing so many incredibly gifted and talented people who used to work at churches, but have now moved on to other things because no one took the time to properly steward their people and they burned out.

I know that this post might not win me any popularity points with a lot of Church leadership, but I feel like something needs to be said. If you think that I’m making a mountain out of a mole hill, check with the HR department of a church trying to hire a video producer or graphic artist; they are likely having a hard time finding someone to take the job.

For me, it comes down to one question; do you want the best church media (video, graphics, website)? Keep your team on ‘this side’ of the red line and you’ll get it.


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Minutes and Moments

Alarm_ClockA minute will expire – A moment can live in your heart and mind for the rest of your life.

Minutes are largely unremarkable and not necessarily memorable.

A moment is an opportunity; a bracketed collection of intentional minutes.

We can be slaves to the minutes… we need to master the moments.

While it may be difficult to seize an entire day, we can look for the opportunities to seize the right moments

  • To listen
  • To learn
  • To teach
  • To wait
  • To watch

We all have moments we wish we could have back; don’t miss the ones available to you today.

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More than I could ever ask or imagine

Now to him who is able to do immeasurably more than all we ask or imagine, according to his power that is at work within us, to him be glory in the church and in Christ Jesus throughout all generations, for ever and ever! Amen. (Ephesians 3:20-21)

I love this verse. I’m living proof that it is true.

I have been working at Seacoast Church for just shy of 5 years and it has been an amazing ride. The opportunity to work at this church could not have come a better time, it truly was God’s provision. There is no way to measure all that I have gained during my time here; amazing people, amazing opportunities, and amazing personal growth.

A paragraph like that can only mean one thing – my time at Seacoast is coming to en end.


Seacoast Creative Team – Animal Style

I am excited to report that late last week I received and accepted an offer to join the broadcast team of Joyce Meyer Ministries in Fenton, Missouri. I still can’t wrap my brain around what an incredible opportunity this is… Once again, immeasurably more.

I feel compelled to send out a very special THANK YOU to Shawn Wood and Geoff Surratt; two great friends who were so instrumental in my ‘rescue’ back in 2008. My time working for and with these gentlemen will always be a key component to who I am and am becoming. It’s amazing what one can do when he finds someone who believes in him. Imagine how much more when he finds two.

Thank you so much to Pastor Greg Surratt and the leadership of this great church; it has been my honor to call this place home for a fifth of their 25 years. So much solid bible teaching, so much spirit-filled worship, so many huge-hearted people. I look forward to watching from the mid-west as you continue to help people become fully devoted followers of Christ.

The adventure continues!


New series promo – White Flag

There are times when we get into preparations for a new series at Seacoast Church that the metaphors come very easily; so was the case as we ramped up for our next teaching series, White Flag; based on the premise that to truly find victory in Christ, we must surrender our own will and ways to his.

From the time that we were able to confirm that this series would start just two weeks after Easter, we knew that our leadership wanted to be able to promote the series during the Easter weekend services when we would be likely to have many visitors.

I love it when we have the margin to create a good ‘teaser video’ and when the focal point is so simple… a white flag of surrender.

Here’s a peek at what we came up with and also a look behind the scenes from our shoot day:


Special thanks to my cinematographer, Adam Erickson and great actor, Shawn Leberkinght.

Technical specs:

Camera: Sony FS100
Lens: Canon 35mm, 1.4
Edit: Final Cut 7
Color Grading: Magic Bullet Looks, Gorilla Grain

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Tips for Church Video Announcements

ImageI recently checked my stats and was surprised to find out how many people land here looking for information about doing church video announcements. I love helping churches communicate well! So, getting back to my intent for this to be a resource for other church media producers, I submit the following video announcement tips:

Keep them short – It seems that no matter when you do announcements, they can be a bit of a buzz-kill; keep them short and to the point.

Keep your ‘open’ short – I’ve seen some examples of video announcements where the opening sequence is as long as the announcements themselves. Give the piece a quick pop of branding and get to the important stuff.

Make them matter – You can’t read the entire bulletin in that time (or at least you shouldn’t), so use the medium for the most important bits of information. I’m a believer that people don’t retain more than 2-3 items any way.

Use good talent – Find someone who is comfortable in front of the camera and can communicate well. Even better, find 2 or 3 good people and do more of a rotation so that things don’t get predictable or monotonous.

Use text to back up what is being said – In every crowd, you will have a certain amount of people that are visual learners; simple text graphics that back up important dates, times, and web adresses can really help people remember what is coming up.

Good audio – This means investing in a good microphone so that your talent and the script can be understood, and also a good mix of music in the edit process.

Action steps – Give your viewers something to act on. “Sign up in the lobby”, “Register for the seminar on our website”, etc. I have found that the more that you encourage people to get involved, they will.

Visuals and B-roll – Don’t just move a talking head from the stage to the screen; tell a story! Use video and pictures to help get the point across. Visuals make anything much more ‘watchable’.

Majority – Make sure that what you’re announcing is going to appeal to most of your congregation.

Celebrate – Don’t just use the time for calendar fodder, shoot video of a big church event and put together a short highlight reel to use during your announcements. This is a great way to show people what the life of the church looks like beyond the weekend. (this will also give you great footage to use for promoting the event the next time it rolls around)

Plan ahead – Get out in front of the calendar as best you can so that you can properly plan to promote or celebrate things well. I’ve seen great ideas become mediocre executions simply because there wasn’t enough time to really knock things out of the park.

COMMUNICATE – Sorry for the bold caps, but this is one of my biggest pet peeves with what I see other churches do; all too often it seems that video announcements become the poorly produced, missed attempt at church comedy, and nothing really gets communicated. Think about what a first-time visitor will learn about your church, consider what really needs to be said for people to retain the information, and don’t waste time. It takes time to produce good video and it takes up time in your church service – Do your best to communicate WELL.

This list isn’t meant to be exhaustive, just some guidelines to help folks use the medium better. Do you have one to add here? (Questions are welcome too!)

Editors note: If your church is doing video announcements or even considering doing them, do yourself a favor and go listen to this podcast from Church on the Move; Incredible insights on the “why” of video announcements.


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