I found a great post from Scott Rodgers (Lifechurch.tv) that is such a great picture of how simple communication can get great results:
Communication Aimed At The Heart
Warning: Cigarette Smoking Is Dangerous to Your Health and May Cause Death from Cancer and Other Diseases.
That warning has been on cigarette packages for decades. But obviously it hasn’t worked. Why? Because information alone usually doesn’t motive a person to take action. When wanting to inspire someone toward life change we should first aim for the heart.
I have learned three important principals for effective communication. These principals apply to any type of communication; written, spoken, visual media, etc. They are:
* Clearly define your objective. People must know exactly what you are asking them to do.
* Begin with the listener. Everyone is different, yet we’re all the same. Identify something transcendent. We all want to be loved, to love, to make a difference, to have our needs met, etc. Identify something we all deal with as a starting point. People are more compelled to give you their attention when you put into words what they’re already feeling inside.
* Use the art of “story.” Jesus taught in parables – stories. Stories capture our imagination and engage our heart. Most good stories have three basic elements: the call, the conflict, and the resolution. Help your audience come face to face with the call– a noble purpose that is set before them. Expose the conflict–the challenge, the obstacles that will be necessary for them to overcome. Next, help them see the resolution–the reward on the other side of the battle.
These principles resonate within every human being. Communicating in this way inspires others to take action which then leads to genuine life change.
When was the last time someone said something that changed your life? Was it just information or was it a story?